7 Production integrates its latest UHD OB-Truck with an end-to-end Grass Valley workflow

Camera system by Grass Valley (LDX86-N) integrated in 7 Production latest UHD OB Truck

UAE-based 7 Production has chosen a comprehensive Grass Valley workflow for its latest 4K UHD outside broadcast (OB) truck – “the first of its kind in the region”. The sale was managed in conjunction with Grass Valley’s regional channel partner BSS.

Slated to go live in Q3 2020, the new OB truck is fully HDR-ready and will house Grass Valley’s Kahuna 9600 production switcher with Maverik control panel, Sirius 840 router and MV-800 Multiviewer. 7 Production has also added Grass Valley’s LDX 86N 4K and LDX 86N Universe cameras to its portfolio, delivering flexible licensing options for easy upgrades to 4K, HDR and high-speed capabilities. The new truck will be deployed at the region’s premier sporting events, such as the Abu Dhabi and Bahrain F1 Grand Prix events and The Arab Nations Cup soccer tournament and support live concerts.

 “Like their peers around the globe, sports fans in the Middle East want access to stunning images and rich content that bring them closer to the live action. We are committed to giving our clients the power and capability they need to meet the demands of their audiences,” commented Hadi Ghanem, 7 Production’s CEO. “By bringing the first 4K OB unit to the region we can stay ahead of the market curve with the ability to serve our clients requirements today and tomorrow. We chose Grass Valley for its stellar reputation in live sports production and the ability to deliver a cutting-edge, glass-to-glass solution. As a customer for many years, we know Grass Valley can deliver the flexibility we need but also the reliability and robustness that is critical to live production.”

 “As the industry embarks on the next phase of technology transitions – whether this is adopting new formats to enhance the audience experience or moving to more agile and future-proof infrastructure and workflows – we are committed to supporting our customers to achieve their operational and commercial goals and make the process as seamless as possible,” added Tim Banks, Grass Valley’s vice president sales, EMEA. “We are delighted that 7 Production has once again turned to Grass Valley to help them achieve this important milestone that will allow them to lead the charge towards live 4K UHD production and beyond.”

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