Ateme and ATSC 3.0 task force contribute to create the foundation for Brazil’s next-gen TV system
Ateme has recently shared that the Brazilian Terrestrial Television System (Forum SBTVD) Forum has used its TITAN Live solution to select VVC as the sole mandatory video coding system for Brazil’s new TV 3.0 standard. This rule will base the country’s next generation digital terrestrial television system.
The decision to adopt VVC follows a technical evaluation which used Ateme’s TITAN Live platform for the first implementation of VVC in a live environment. This demonstrated VVC’s readiness for use in both live over the Air (OTA) and OTT broadcast.
As part of the ATSC 3.0 task force, Ateme has played a vital role in recommending several ATSC 3.0 technologies to the Brazilian government in recent years. By taking part in this process, Ateme proved that its TITAN Live technology is ready for VVC deployments ecosystem, and has the potential to enable personalization, immersive sound and DAI.
The technical evaluation phase was conducted by an independent test lab appointed by the SBTVD Forum and funded by the Brazilian Ministry of Communications. Using Ateme’s technology, it found that VVC addresses the complete range of mandatory use cases defined by the SBTVD Forum, having been tailored to approach all formats (SD to 8K), dynamic ranges (SDR to HDR) and types of content, including gaming, sport, movies, screen content and video conferencing.
Mickael Raulet, CTO, Ateme, said: “The convergence of broadcast and broadband combines the best of both worlds: the efficiency of broadcast with the incredible flexibility of broadband. After having powered the rollout of many ATSC 3.0 deployments in the USA, we are excited to be involved in the development of the TV 3.0 standard in Brazil, which promises to shake up the experience for Brazilian viewers and enable new monetization models for the country’s video service providers.”