ATHENSA: The game-changing broadcast platform


ATHENSA LLC introduces an ingenious new business model which offers the next generation of innovative technology for channel origination and media workflow automation.


“ATHENSA is the next indisputable logical step in the further development of PlayBox Technology”, says Vassil Lefterov, Founder and CEO of ATHENSA. “Today, broadcast technology standards and demands are rapidly changing and that change also applies to the way any business is conducted. In response to these demands, we launched the ATHENSA business model where we now delegate the system integration part of the business to be handled by our Certified Partners. This allows us to focus all our energies and expertise entirely on the development of our next generation of cutting-edge technology and substantially extend the variety of broadcast solutions provided ultimately to our customers.”


“With its USA based headquarters, ATHENSA is purely a software development company. This makes us much more agile and flexible and allows us to go beyond the old PlayBox worldwide offices structure and replace it with a greater number of independent system integration companies, previously known as PlayBox dealers.”


ATHENSA offers its partnering companies equal opportunities with its pricing structure. The “No Geography Constraints” policy lets end users pick their integration vendor from anywhere in the world and allows them to use both ATHENSA certified, as well as proprietary certified hardware server configurations. All the resulting end user bundles and products are powered by ATHENSA software modules and this is our inventive way of providing a huge variety of flexible server solutions, uniquely adapted to the various market niches.


“To further facilitate our partners, ATHENSA offers them the PlayBox Technology Franchising model”, comments Kamen Ferdinandov, Founder and CTO of ATHENSA. “Essentially we are passing on the system integration part of our business, namely PlayBox, to our ATHENSA Business Partners which allows them to use the PlayBox brand when naming their companies or branding their servers.”


“The old PlayBox business model was a very limited format, it restricted the customer to a set operational structure often affecting their potential to expand. It prevented a complete technology exposure and application being achieved, resulting in developments which could never be unrolled to their full scope and brilliance. This is why we felt the need to launch ATHENSA – a whole new eco-system of business partners that offer integrated products and services, fine tuned to the specific requirements of different market segments and regions. The ATHENSA software solutions have a way more advanced structure and architecture which can now be delivered to the market areas that traditional PlayBox offices were never able to reach.”


ATHENSA operates three R&D centers in: Tijuana Mexico, Sofia Bulgaria, and Atlanta Georgia USA. These centers are fully dedicated to developing, improving and evolving further the amazing technology that already powers more than 16,000 TV channels worldwide. As of February 2016, ATHENSA already delivers more than 75% of the newly sold PlayBox products to the worldwide market. These include Subtitling, DVB and IP streaming solutions, data-driven process automation system models and a unique script-programmable CG architecture, by far exceeding the features offered by mainstream CG providers. ATHENSA has solutions suitable not only for the broadcast industry, but for all media industry fields, dealing with data and process management, signal and data processing, automation and many more. Our product lines are oriented towards a wide variety of broadcast users from demanding top tier professionals to startup WebTV channels.


ATHENSA partners with some of the best complementary technology providers in the market, including APACE Systems, ISID MAM, and Tulix CDN.