Avid announces cloud alliance with Microsoft

Comprehensive multi-year agreement includes technology collaboration, co-development and go-to-market cooperation that will set the pace for the industry in bringing media enterprises, creative teams and individual artists into the cloud

Companies will work closely together on cloud-based solutions and cloud services based on Avid’s market-leading creative tools and media workflow solutions, and Microsoft Azure cloud platform and media services

 

With a cloud-based offering built on Avid’s portfolio of the industry’s best and most comprehensive creative tools and media workflow solutions, the strategic cloud alliance will enable media organizations and creative professionals to quickly and easily leverage the efficiencies, flexibility and agility that the cloud enables—made possible by Avid’s flexible approach to licensing, deployment and commercial options. The cloud will also enable innovation by the companies around new media workflows, new operational capabilities and new business opportunities.


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