BITAM continues to grow in its fourth edition

BITAM continues to grow in its fourth edition





The BITAM technology show is proving to be more solid year after year

Despite not having it easy in 2016 due to another two events being held in the Broadcast and audio/illumination sector, the event organised by TM Broadcast and the Editorial Daró Media Group closed another edition with resounding success.


The show has a noticeable cross-sectional character, and the tendency is for it to become an event of reference, which has been quite sought-after in Spain for some time now: a show covering all the segments of the audio-visual world. Professionals and companies have an increasing interest in parallel -yet closely related- markets. In the same way that it makes sense to have a major broadcast event for Europe, like the IBC, in our country, the opposite occurs. The ideal profile is a mixture of Digital Signage, pro-audio, illumination, broadcast, video, media, contents, etc., and this is exactly what BITAM is all about.



The first edition took place in 2013, at the Auditorium Hotel in Madrid. In its debut, 2,724 visitors of 9 different countries visited the show. It had 3,300 m2 of exhibition space, where 67 companies showcased their products on 46 stands. Those were hard times, times of a strong economic crisis. Even so, people took a liking to the project, and this was the beginning of what was to come after. Fruit of the success, in 2015, the location for BITAM changed to the Palacio de Cristal in the Casa de Campo in Madrid, which turned out to be a true accomplishment. 2016 faced difficulties, yet two sectorial broadcast and audio/illumination shows were held. Despite vox populi being that three national events in the audio-visual market was a bit over the top, it is true that the cross-sectional model, turnkey project resemblance and the contained costs of BITAM permitted the show to grow and reap great opinions among exhibitors and visitors alike.




In this case, the 2016 edition closed with a total of 5,726 visitors from 17 different countries and 8,216 square metres of exhibition space, occupied by a total of 92 stands for 165 participating companies. If we translate the figures into percentages compared to 2015 and we calculate the mean values, we can see that the show grew by 27%, taking all its parameters into consideration.


As far as the One to One application is concerned, which offers the possibility of organising meetings between exhibitors and visitors in a very straight-forward manner, a total of 2,807 meetings were generated, 11% more than the past year, which is also very far from the 496 of the first edition. Year after year, this application is refined with the opinions of the users to bring it closer to people’s needs, having become a reference for some and an example for others. Therefore, this application will be bi-directional next year, as requested by the exhibitors. BITAM’s organisation team is always eager to improve.



This year, we observed a major growth in audio and illumination visitors, as a result of the great exhibition representation we had from this sector at BITAM. Being a cross-sectional show not only ensures room for a large number of professionals and companies with synergies among themselves, but it also brings the show to life and very close to the true beat of the market. This is why we find different percentages of participation each year. For the next edition, we are planning a substantial increase in the area dedicated to broadcast, and as a novelty, a space dedicated to digital cinema.


As far as positions are concerned, the figures speak for themselves in terms of the quality of the visitor. The percentage of “C-level” (CEO, Directors, etc.) was 40.8%. This means that virtually half of the visitors have real decision-making power. Certainly, being at the show is synonymous with sales.


Read the whole article in:

TM Broadcast International

Broadcast and audiovisual digital magazine

Tags assigned to this article:
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