Cloud is no broadcast cure all: Telestream favors hybrid approach to workflow deployment

Cloud is no broadcast cure all: Telestream favors hybrid approach to workflow deployment

In broadcasting, cloud-based workflows have been in vogue for a number of years, and many technology companies are focusing so strongly on cloud deployments that it almost seems that the answer is cloud, but no one is sure of the question! The $64 million question for the broadcast industry is: how cloud should figure in to the future?


According to Telestream’s Chief Marketing Officer, Chris Osika, very often the answer is not found in pure cloud. Whilst he sees cloud as an empowering technology for organizations of all sizes and in many different industry sectors, there is an absolute need for it to be employed strategically and judiciously based on real business need.


“Today, the cloud continues to evolve as companies’ use of it evolves. Workloads such as disaster recovery, HR, CRM are ‘no-brainers’ for cloud deployment,” Osika comments. “One of the key advantages of cloud is its ability to let entrepreneurial organizations match revenues to expenses and hence allow them to be more success-based in their growth.”


“At Telestream, we see numerous core broadcast workflows that don’t transfer easily to the cloud, such as live transcoding workflows. At the current stage of cloud’s evolution these are not optimized within cloud-based environments. We believe that working in a hybrid environment leads to a more efficiently optimized infrastructure environment,” he affirms.

TM Broadcast International

Broadcast and audiovisual digital magazine

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