Last week Conviva publicly announced the acquisition of Delmondo. Founded in 2014, Delmondo aggregates video consumption and audience data across Facebook, Instagram, YouTube, Twitter, and Snapchat. Delmondo is renamed Conviva Social Insights and is now a new product within their expanding product lineup.
Delmondo earned a reputation as the leading cross-platform social video analytics solution for top-tier publishers including Turner, Viacom, WWE, ABC News, Fox Sports, and NASCAR. Conviva inherits Delmondo’s designation as official Facebook Media Solutions Partner and expand its customer base and capabilities across social media video streaming measurements.
Using Conviva Social Insights, streaming TV publishers can maximize engagement and viewership across a variety of social video platforms to drive subscriptions and viewership or build engagement with content. Additionally, by understanding viewer demographics and behaviors across social media video, its customers can identify revenue opportunities in native advertising, sponsorships and social media partnerships.