Cornell University adopts Telestream’s live streaming production software

Wirecast help deliver HD-quality live streams of Big Red home games to the Ivy League Digital Network, ESPN3 and Facebook Live

The streaming media revolution has thrust the nation’s top college athletics departments into the role of full-fledged college sports broadcast networks. Using Telestream Wirecast live streaming production software, the athletics department at Cornell University is able to meet the challenge, delivering HD-quality live streams of Big Red home games to ESPN3, Facebook Live and the Ivy League Digital Network, a 9-channel Internet sportscasting service that broadcasts Ivy League games.

 

With the cost-efficiency of streaming, Cornell Athletics are able to give their Big Red fans events like field hockey and soccer, which are often overlooked by major sports networks seeking to draw bigger audiences for their advertisers. Cornell also delivers Big Red games directly to their alumni and other fans that are passionate about following their teams through Facebook Live.

 

Cornell Athletics often sends multiple video crews across the campus to cover seven simultaneous events

Cornell’s athletics department faces the task of live streaming 21 of its 37 NCAA Division I sports, which amounts to hundreds of games annually. On busy game days, Cornell Athletics often sends multiple video crews across the campus to cover six or seven simultaneous events, including football, basketball, ice hockey, soccer, volleyball, wresting and field hockey.

 

Unlike ad-supported TV or cable sports networks, Cornell’s broadcast operation runs on a tight budget, and relies largely on crews comprised of about 30 student volunteers. Despite these limitations, using Wirecast, they are able to deliver a 720/60p HD product, encoded using H.264 compression.

 

“Before Wirecast, we had been using conventional video fly-packs, which are a group of discreet video products packed into a portable road case. These components needed to be set-up and integrated on-site before they could be used in a unified live production workflow. Unlike the fly-packs, Wirecast software integrates the essential video production tools and functionality of all those disparate boxes into a single solution,” explains John Lukach, Director of Multimedia, Production and Web Communications for the Athletics Department at Cornell University.


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