Sennheiser has acquired a majority shareholding in Dear Reality GmbH on 1 July 2019. Uwe Cremering, responsible for AMBEO Immersive Audio at Sennheiser, will be the third CEO of the VR/AR audio software company alongside founders Achim Fell and Christian Sander.
Dear Reality will continue to operate as an independent company in Düsseldorf, offering products such as its dearVR binaural, Ambisonics and multichannel encoder with room virtualization. Its latest software is dearVR Spatial Connect for mixing VR content in VR. Sennheiser will develop new “VR/AR workflows” with Dear Reality in the future.
“For us, 3D audio is the future. With AMBEO, Sennheiser is active in all areas of immersive audio production, from the initial recording to mixing and processing and, finally, reproduction,” said co-CEO Dr. Andreas Sennheiser. “Audio software is an important building block in this production chain, especially as regards VR/AR applications.”
Co-CEO Daniel Sennheiser added: “We are pleased to have gained additional highly qualified software experts and further 3D audio products with the acquisition of Dear Reality. At the same time, leveraging the strength of the Sennheiser brand and its global distribution network will give Dear Reality a larger scope of action.”
“We have been working closely with Sennheiser as an investor and partner for the past one and a half years, and are excited to now become a part of the Sennheiser family,” explained Dear Reality founders Achim Fell and Christian Sander. “3D audio software has an ever-increasing importance in audio production. Together, we will expand our innovative, professional end-to-end workflows – and develop new ones.”