Digigram marks 30 years of innovation with launch of new Visual Identity
Digigram is celebrating its 30th anniversary by introducing a new look and logo designed to symbolize the dynamic, modern face of the company while reflecting both its strong history and future-oriented focus. Based on an image of audio waves propagating in an infinite spiral, the logo echoes the “D” in Digigram and is evocative of the “play” symbol known worldwide.
“Over the past three decades, from its early participation in the revolution of radio to its current delivery of advanced sound cards and IP-based audio/video solutions, Digigram has grown into a world-leading provider of technologies supporting the digital media industries,” said Philippe Delacroix, president and CEO at Digigram. “The production of technical advances in the service of our customers always has been at the heart of our business. The shape and flow of our new logo, enhanced with a vibrant touch of color, reinforce the idea of dynamic forward movement and speak to Digigram’s continual work to offer uniquely sophisticated solutions to the global marketplace.”
In the past few years, Digigram has made strategic acquisitions that bring advanced IP video solutions into the company’s portfolio, rounding out a complete offering of IP-based solutions. Through ongoing R&D, Digigram is extending these technologies into solutions that leverage the cloud to enable more flexible and efficient management and transport of audio and video.
Digigram’s perpetual commitment to research and innovation in the realm of audio and video technologies is reflected by the company’s new visual identity. Later in 2015, this campaign will include the publishing of a new corporate website that is closely aligned with the symbolism and visual impact of the new Digigram logo.