EBS announces exclusive deal with Kwese TV

EBS adds Econet Media’s Kwesé TV platform to its portfolio of household-name clients

Kwesé TV launched 50+ channels in Ghana, Rwanda and Zambia on Monday 30th January 2017 with a array of entertainment, news and sports. At present viewers in Ghana, Rwanda and Zambia can access Kwesé TV via Kwesé’s own satellite and decoder; however this is just the beginning – Kwesé TV will be rolled out across Africa in the very near future.

 

Owned by Econet Media and part of the broader Econet Group, Kwesé TV’s multiplatform offering enables viewers to access content across linear, mobile and digital platforms via multiple devices as well as on both paid and free-to-air services across Africa.

 

The partnership with EBS enables Kwesé TV to deliver engaging enriched metadata and images for every programme via EBS’ unique EPG and metadata management application, Pawa. Using Pawa in-house, the Kwesé team has the flexibility to enhance data and make any late schedule changes that may be required with the utmost convenience. Additional, enhanced metadata makes content easier to discover.

 

“Our objective is to give our audiences access to premium and accurate programming,” has said Joseph Hundah, CEO Econet Media. “We are therefore pleased to partner with a service provider like EBS who has a similar focus. Following the launch of Kwesé in Ghana, Rwanda and Zambia, as well as the staggered approach that will be rolled out in the rest of the continent, we are looking forward to providing our viewers with a world-class viewing experience,”  he added.

 

Keith Bedford, EBS’ Managing Director adds: “EBS has been working very closely with Kwesé over the past few months to ensure the EPG was not only delivered on time for launch, but that it was accurate, comprehensive and appealing to the viewer. We are happy that Kwesé chose EBS to be their metadata service provider and look forward to a long and successful partnership. Kwesé TV recognises the fragmenting way in which viewers consume content. The necessity to be able to locate content quickly and easily across varied devices and media is paramount and in order to do this it is vitally important that channels deliver accurate metadata, on time.”


TM Broadcast International

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