ELEMENTS is releasing a new option to its Media Library at NAB

ELEMENTS is releasing a new option to its Media Library at NAB

The MAM is now capable of analyzing and indexing video and audio assets utilizing cognitive AI engines

ELEMENTS is releasing a new option to its Media Library at NAB 2018. Beyond managing, sharing, and annotating media assets, the MAM is now capable of analyzing, dissecting, and indexing video and audio assets through automated monitoring utilizing cognitive Artificial Intelligence (AI) engines. ELEMENTS, a first-time exhibitor at NAB, will demonstrate the AI functionality on Booth #SL14508 throughout the show.


ELEMENTS has developed and configured an interface that unlocks the power of a multitude of recognition engines, based on Veritone, to detect faces, objects, logos and much more. Even automatic speech-to-text transcriptions are possible. Without the need for manual tagging and logging, the AI accessible through ELEMENTS Media Library indexes the media assets automatically.


“We are genuinely excited to unleash this revolutionizing feature,” says André Kamps, CEO of ELEMENTS. “This is a game-changer not only in terms of accuracy and diversity of meta-tags attached to the media assets, but also regarding the speed. Every frame of video and audio is analyzed and indexed automatically, adding meta-data to the files that human beings had to spend many hours to achieve the same level of tagging assets.”


ELEMENTS AI functionality is accessible directly through Adobe Premiere; hence, editors can leverage the full spectrum of benefits by searching ELEMENTS Media Library directly from the Premiere workstation, without using a separate browser.

ELEMENTS’ entire range of media storage and server appliances will be demonstrated for the first time at NAB (booth# SL14508).
NAB Show, broadcast, ELEMENTS

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