ES Broadcast Hire acquires Grass Valley LDX 86N and LDX 82 Series cameras
Grass Valley, a Belden Brand, has announced that broadcast equipment hire company ES Broadcast Hire has selected a significant number of Grass Valley LDX 86N Series cameras and LDX 82 Series cameras to increase its 4K and HD hire fleet. All cameras are enabled with Grass Valley’s native HDR acquisition.
ES Broadcast Hire specializes in broadcast equipment hire to the 4K and HD live production market, with offices in London, Manchester, Madrid and Munich.
Citing the rapid growth of the TV broadcast market’s migration to 4K/UHD formats as a reason behind the acquisition of the LDX Series cameras, ES Broadcast Hire managing director Warren Taggart explains: “We needed to increase our hire fleet and selected the camera series from Grass Valley because they provide the most technologically advanced quality for multiple formats with a flexible eLicense-based upgrade path to 4K/UHD and HDR.”
LDX 86N WorldCam cameras
The LDX 86N WorldCam cameras can be upgraded directly to native 4K UHD as well as 3X 1080i/720p or 6X 1080i/720p or 3X 1080p, on a daily, weekly or permanent basis using Grass Valley’s eLicensing system. The camera’s HDR functionality can similarly be activated with a weekly or perpetual eLicense.
“We are very pleased ES Broadcast chose Grass Valley camera solutions to enlarge its 4K Hire Fleet,” notes Jan-Pieter van Welsem, vice president sales and marketing, EMEA, Grass Valley. “The LDX cameras with their high-quality picture performance and their unmatched operational flexibility will enable ES Broadcast Hire to offer their customers tailor-made solutions, enabling them to handle the most demanding jobs.”