Euronews completed a transformation that puts content customization for local audiences at the heart of its operation
Dalet announces that Euronews just completed a strategic transformation that puts content customization for local audiences at the heart of its operation. The multicultural news provider replaced its legacy broadcast infrastructure with the Dalet Unified News Operations solution, transitioning from a single multi-language channel to 12 separate cross-platform channels, tailored to local audiences. The 500 users across Euronews’ four major offices in Athens, Brussels, Budapest and Lyon are connected and collaborating on a single environment, relying daily on the power of the Dalet Galaxy platform for the production, orchestration and delivery of their stories.
“Customization is at the heart of this transformation. Euronews will adapt its output to the needs of the consumers it serves, empowering the uniqueness of our multiculturalism,” explains Michael Peters, CEO of Euronews. “Thanks to the substantial investment in Euronews core capabilities and operations, we are creating a robust, agile and innovative organization to become the first global News brand by reinventing our approach to broadcast journalism from production to distribution.”
Since its inception in 1993, Euronews has been addressing the region’s need for multilingual programming by providing a single channel of news programming with identical video and English-only graphics delivered to all countries with 12 different language translations. Groundbreaking in its day, this “Multiplex” approach lacked the ability to adapt programming to the specific needs of individual countries, a critical limitation for today’s viewers.
In response, Euronews made a strategic decision to re-orientate its approach to news reporting by generating adapted content with enhanced graphics across TV, social media and the web in 12 different languages for audiences in 165 countries. The broadcaster’s outdated, inflexible legacy infrastructure was identified as a technology blocker in this transformation. Euronews decided that Dalet could best support both the “Monoplex” localized content workflows and the “Multiplex” mandatory content workflows.
“We have been operating a ‘one size fits all’ policy since launch because that was the limit of the software we were using,” explains Duncan Hooper, digital editor in chief, Euronews. “We found that we could no longer take our brand or product further so we brought in Dalet to help us break out of those limits and to create a specific identity for each channel with content customized for each audience.”
Francois Schmitt, Euronews COO, explains: “When you embark on a project like this, you don’t really know the target in every detail so it’s vital to have a very flexible solution, which enables you to design as you wish for each platform and each particular station. The Dalet platform allows us to better manage our complex multiplatform production while making it simpler for our users. Journalists can collaborate better, share content seamlessly, and transform an original story with minimal effort to adapt it for each language and audience.”