One of the elements that have attracted the most attention in our market has been without a doubt drones, elements that have certainly found their place in the audio-visual industry. Having said this, everything ultimately depends on the message to be conveyed
Drones are really useful and have a great many audio-visual uses, not just for cinema or television purposes. Tourism and real estate are just some of the sectors that may generate content to support sales. This is so because aerial shots bear different information to those taken from the ground when presenting a hotel for instance.
They are also used in operations where ground data is needed or where a helicopter is simply too expensive or impossible to operate. We owe this to their great versatility and because they are the perfect tool despite their particularities.
What happens with the audio-visual production world?
Drones are used in our industry, and there is a clear upward trend. They are currently widely used in advertising production, which is where they are particularly useful. The adverts are not very long and they are usually filmed in very controlled environments. Ultimately, using a drone for an aerial shot that is not going to last any more than 10 seconds is a great money saver. Spectacular scenes can be filmed, similar to those achieved with a helicopter, by planning the work ahead and using professional equipment. The cost reduction, in this case, is 5 to 1 at the very least. The use and results will more often than not largely depend on the creativity of whom you commission the job to, the producer and the photography director. Spectacular movements and scenes can be achieved with a job well done, just as we see in the adverts created by major companies.
For live television, the use of drones has grown exponentially because an aerial shot is always a great contribution to the production. For cinema uses or cinema-like productions that are done on television, the use given to drones depends more on the message to be conveyed than anything else, because the technical demands are much higher on all levels. In this setting, cameras are much heavier, which directly affects the size of the drones. This is one of the circumstances that can condition the entire operation the most, in addition to what it is you want to film. In this respect, nowadays, there are drone systems that can work with digital cinema cameras like the Red Epic or the Arri Alexa, albeit much better with the Alexa Mini and the Red Raven, which are more suitable for these jobs and can be used with Prime optics and follow-focus systems. At present, we can work with cameras of between 5 and 7 kilos without major problems.
Stabilisation and vibrations
There are three essential parts involved: the drone, the camera and the gyro-stabilised system. Increasing attention is being paid to this now. Good support for the camera is essential. In fact, only the very good and specialised systems are capable of providing the necessary stability and ensuring the scenes are organic and have the adequate movement. This is ultimately what differentiates good quality from bad.
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