Extreme E partners with Channel Zero to reach new audiences
The new electric off-road racing series, Extreme E, has confirmed a partnership with yet another Chinese platform, Channel Zero, which is backed by Huan.tv.
Channel Zero is a smart distribution platform of videos clips and sports content in China, covering over 100 million users nationwide. By the end of December 2020, there will be over 18 million bigger-screen devices carrying Channel Zero. The station is dedicated to a comprehensive live-streaming service, video clips & sports content distribution, and “has been accumulating high-quality segmented users”, according to the press release.
Ali Russell, Chief Marketing Officer at Extreme E, said: “I’m delighted to be expanding our reach in China and branching out to new platforms like Channel Zero. Backed by Huan.tv, it has built a specific content platform with millions of users focussing on sports. We believe that Extreme E will be a truly engaging motorsport proposition for Channel Zero’s community of sports fans and look forward to sharing the championships messages around electrification, environment and equality.”
Tong Zhao, OTT deputy GM at Huan.com said: “We are thrilled to welcome Extreme E to Channel Zero. Building a “sports ecology” in the scenario of smart TVs and households is one of our priorities. Through bigger screens and customising features equipped in Channel Zero, we are confident that we can fully demonstrate the charm of this fantastic championship and provide a great watching experience to smart TV audiences in China.”
The series is ramping up to its March 2021 start date and has recently completed its first group testing in Spain ahead of the opening race. The teams were able to run at full power for the first time to build up a greater understanding of the electric SUV, which they will race next year in some of the most remote corners of the planet.