Firstlight Media partners with Google Cloud to deliver next-gen OTT

Corporate image of the agreement between Firstlight Media and Google Cloud

The OTT solutions provider Firstlight Media has announced that it has teamed with Google Cloud to support rapid deployment and expansion of OTT video streaming services.

Firstlight Media’s microservices-based architecture will take advantage of Google Cloud capabilities, including agility to launch services in weeks, rather than months; scalability for “cost effective” growth with customers’ businesses and support for complex use cases; and extensibility that “futureproofs platforms with simplified integrations into best of breed technology solutions, as well as product features that drive innovation and deliver on customer acquisition, retention and revenue”, as is stated in the press release.

“For the industry, our partnership with Google Cloud exponentially expands options for new services that can rapidly address viewer demand,” said Andre Christensen, CEO and co-founder of Firstlight Media. “Our customers can leverage three formidable resources—Firstlight Media’s cloud native platform, Google Cloud’s platform, and the technology of other Google Cloud partners—all to create opportunities that maximize the long-term value of each subscriber.”

“Increasingly, media and entertainment need to deliver digital-first experiences to consumers, in person and online,” said Kip Schauer, Global Head of Media and Entertainment Partnerships at Google Cloud. “We’re excited to partner with Firstlight Media to scale and extend their platform on Google Cloud, and help businesses deliver exciting, new digital experiences to consumers.”

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