The new AMC Networks International Southern Europe app offers free content to Spanish viewers
Microcanales is an app launched by AMC Networks International Southern Europe that gives access to three complete premium contents per month of each of their 14 thematic channels in Spain. The main objective of the company is to promote its brands, its contents, and its channels, while users are encouraged to subscribe to any of the pay-TV platforms operating in Spain.
As they have said, Microcanales will always be free, and they are looking for an advertising model for the app, that in any case will be non-intrusive for the user. The app can be downloaded on iOS or Android, on any type of mobile device. Soon it will be available in other devices.