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FUJIFILM highlights its range of 4K HDR lenses at the annual SVG Summit
FUJIFILM demonstrates its UA Series of 2/3” lenses, designed specifically for 4K HDR broadcast production
Attendees at the annual SVG Summit on December 11-12th can get a first-hand look at the wide range of FUJINON’s 4K HDR optics. The Optical Devices Division of FUJIFILM is demonstrating its UA Series of 2/3” lenses, which include eight models designed specifically for 4K HDR broadcast and video production, in the exhibits section of the event. Also on hand at the sport’s industry flagship event will be several FUJINON 4K lens sports broadcast customers, including: Dome Productions out of Toronto; Florida-based F&F Productions; and Mobile TV Group, headquartered in Denver.
Introduced in September at IBC2017, the latest lens in the UA series, the FUJINON UA24x7.8, is the world’s smallest (total length approx. 220.5mm) and lightest (approx. 1.98kg) broadcast lens that supports 4K production. The UA24x covers a focal length from the wide angle of 7.8mm to 187mm, with a 24x high magnification zoom. This new portable lens allows users to shoot high-definition videos in environments requiring significant mobility, such as live sports and news from remote locations.
“The portability and 4K HDR (High Dynamic Range) capability makes this new lens a huge boon to anyone looking to decrease shoulder-weight and capture detailed close ups when shooting hand-held,” said Thomas Fletcher, Director of Sales, FUJIFILM Optical Devices Division. “We’re seeing an increase in shooting 4K videos for sports, news and in-studio shooting. With OTT videos available in 4K on PCs and tablets, that will only continue to increase. We’re looking forward to participating in the SVG Summit and receiving valuable feedback from our sports and broadcast customers while we’re there.”
The UA Series lenses provide advanced optical performance, with 4K compatibility, throughout the entire zoom range. It includes Fujifilm’s proprietary HT-EBC (High Transmittance Electron Beam Coating), a multi-layer coating that provides a high level of transmittance and color reproduction. HT-EBC, coupled with Fujifilm’s exclusive Aspheric Technology, reduces ghost and flare and increases light transmission. In addition, by thoroughly reducing chromatic aberrations, which are a common occurrence in telephoto zooms, it is also possible to shoot utilizing HDR. Rich tones can be reproduced, even when shooting scenes with intense contrast, such as stadiums at dusk.
UA Series includes:
Held at the New York Hilton, the SVG Summit is designed for those involved with all aspects of sports production, content creation, and distribution. The two-day event features numerous workshop tracks.