Fujifilm reorganizes its European Optical Devices division

Fujifilm reorganizes its European Optical Devices division

As part of a company-wide reorientation and a consistent growth strategy, Fujifilm Corporation and Fujifilm Europe B.V., Tilburg (Netherlands) have decided to concentrate their European Optical Devices division from 1 October 2017 into FUJIFILM Optical Devices Europe GmbH, Fujistrasse 1, 47533 Kleve, Germany. FUJIFILM will manage the area of optical devices Europe-wide from this company.


The management of FUJIFILM Optical Devices Europe GmbH is being taken over by the existing Senior Vice President, Homare Kai, and Christopher Brawley, managing director of Fujifilm Electronic Imaging Europe GmbH.  “The  new  structure  enables  FUJIFILM  to  respond  more efficiently to the requirements in this market segment. A high speed and flexible adaptation to market  requirements  are  required  for  success  in  this  demanding  field  of  business”, explains Christopher Brawley, clarifying the reasons for the reorganisation.


Already since 2012, the optical business and the electronic imaging business have been carried out in the FUJIFILM company headquarters in Japan by a single business area. So that they can take  full  advantage  these  synergies  in  Europe  as  well,  the  two  business  areas  are  now concentrated at the Kleve site. The changes are intended to contribute to maintaining the growth of the company.


In addition, synergies are expected through the closer connection to FUJIFILM Recording Media GmbH and FUJIFILM Electronic Imaging Europe GmbH, which have already been operating successfully from Kleve for many years.

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