Technical sales veteran Avery Schultz joins GatesAir in new Regional Sales Manager role
GatesAir grows its global sales team with the appointment of Avery Schultz as Regional Sales Manager for New Mexico, Oklahoma and Texas. She will report to Mark Goins, GatesAir’s Director of Transmission Sales in North America.
New to the broadcast industry, Schultz’s sales and engineering background well-positions her for success in an industry where business and technology truly come together. In her previous position as Outside Sales Account Manager at IMI Critical Engineering, she spent more than five years managing outside sales, field service and repairs for more than 70 companies in the energy and utility industries. In addition to significantly exceeding multi-million revenue targets for three years straight, Schultz developed and implemented ongoing cost-savings programs for clients.
Prior to IMI, Schultz served a similar role at Emerson Process Management in Houston, where she managed outside sales of measurement technologies (pressure, temperature, and flow transmitters) to oil and gas companies, and led cross-functional collaboration initiatives to improve customer relationships.
“With our TV customers navigating a challenging repack landscape and our radio customers exploring options for new analog and digital services, Avery’s expertise across business and technology is a welcome enhancement to GatesAir’s talented sales force,” highlights Joseph Mack, vice president of sales, Americas for GatesAir. “Furthermore, Avery’s experience in reducing operational costs for customers will strongly resonate with all of our broadcast customers that seek to reduce energy consumption, cooling loads, system maintenance, and other costs associated with powering RF operations.”
“There is a significant amount of change happening in this industry, and technology never ceases to move forward,” explains Schultz. “I look forward to communicating how GatesAir can help broadcasters add services, enhance performance and save money as we work to address the challenges of our customers.”