Genelec launches a year of special events to mark the company’s 40ht birthday. Featuring a Summer party, a 40ht anniversary book, a special Limited Edition monitor and a high-profile campaign with online music broadcaster Boiler Room, 2018 will be the year that Genelec celebrates four decades of history.
Alongside a Summer birthday party, competitions will take place throughout the year, including the opportunity to win a trip to the Genelec factory in Iisalmi, Finland, and a composition contest in association with Boiler Room, details of which will be announced in the Spring. Genelec’s social media channels will come alive in 2018 with key moments from the company’s history, and a #Genelec40th hashtag campaign will enable members of the Genelec Family worldwide to share their memories and experiences. During the year Genelec will also release videos dedicated to the company’s past, present and future, and additionally, a 40th anniversary book will offer new insights into the company’s first four decades.
“It’s a remarkable achievement to have reached our 40th anniversary through such an incredible chain of innovations, and to remain as devoted to the pursuit of perfect sound as we were at the very beginning,” commented Genelec Managing Director Siamäk Naghian. “This year of celebration is for everyone in the Genelec Family who has made it possible for us to be here – the legions of Genelec users around the world, our distributors and dealers, members of the press, our deeply valued employees and of course our founder, Ilpo, whose philosophy continues to guide us as we look forward to our next 40 years.”