GeoBroadcast Solutions deploys MaxxCasting System
GeoBroadcast Solutions has announced the first of several new MaxxCasting deployments designed to improve market-wide signal penetration.
The first of these systems, serving “Boston’s Independent Radio” station WXRV (FM), launched earlier this month, and is delivering stronger and broader signal coverage to the approximately 4.5 million living in the metro area. This includes the nearly 1.5 million population of adjacent Middlesex County, where interference and weak signal is most common due to rolling hills and other conditions that deteriorate signal performance.
Patented MaxxCasting systems use GBS’ unique predictive modeling software to maximize network topology, enabling broadcasters to increase coverage and revenue potential by reaching more Portable People Meters (PPMs) and attracting new advertisers.
MaxxCasting combines radio broadcast and mobile cellular technology to reduce or eliminate interference between main transmitter and MaxxCasting nodes.
The case of WXRV
In the case of WXRV, the single-frequency network (SFN) architecture includes four low-power transmission sites strategically positioned in areas of the market prone to interference and/or weak signal coverage.
These “nodes,” which are on the same frequency as the main transmitter, are located in Lexington, Waltham, and Natick on the outskirts of Boston, and on top of the John Hancock building in downtown Boston. A fifth site will soon be added in the Charlestown neighborhood within Boston city limits.
Each node incorporates intelligent IP networking technology from GatesAir to transport and synchronize live program content across all transmitters, which ultimately contributes to a seamless transition from node to node as mobile audiences move through the market. Additionally, the MaxxCasting deployment strengthens building penetration in congested areas of the market, including downtown Boston.
“The experience of listening to the main transmitter as it transitions to the various nodes is seamless and undetectable to the general audience”, has said WXRV General Manager Donald St. Sauveur.
“WXRV’s signal has improved substantially in areas that had been previously impaired for a variety of reasons. For example, the station’s signal downtown and south of Boston coming off the Hancock Tower sounds robust, without interference and static. The benefits for greater coverage, larger audience share and future business opportunities with advertisers are obvious.”
More information in: geobroadcastsolutions.com.