Globecast provides 4K-ready services to the Total Africa Cup of Nations
The Total Africa Cup of Nations in Egypt, a tournament that began on June 21 with the final taking place on July 19, has been partially powered by Globecast. The company is working in partnership with the Egyptian Local Organising Committee (LOC), Lagardère Sports, managers and marketers of sports rights across Europe and Africa, the Confédération Africaine de Football (CAF), Iris Media (SNGs and technical support) and with local specialist KAR Technology, which provides logistical expertise and liaison with the LOC.
Globecast’s contribution to the Total Africa Cup of Nations 2019 includes contribution, distribution and VOD content preparation and storage. In addition, for the very first time, the opening match and the final will be broadcasted in 4K using HEVC encoding. The aforementioned content has been created with Globecast’s Content Marketplace service, a module of its Digital Media Hub.
Globecast is supplying each stadium two flyaways SNGs, the first one for the main feed and a second with additional pre-match footage and redundancy.
Philippe Bernard, Chairman and CEO, Globecast, talks about the company’s work in the Total Africa Cup of Nations 2019: “We are really pleased to have been selected by the Egyptian LOC, extending our relationship with CAF and Lagadère Sports. This year sees particular innovation with the use of both 4K and VOD content supply, with our innovative Content Marketplace providing broadcast affiliates with new ways to extend viewer engagement. We have worked very closely with both KAR and Iris Media and their help has been invaluable. This is a major tournament that needs very high level technical and logistical expertise and between them they have provided exactly what’s required. The LOC has done a fantastic job to organise this event, with Egypt being asked to step in late in the process. What a fantastic sporting spectacle the 2019 event is.”