Globo creates an MPEG-5 LCEVC channel for Qatar World Cup broadcast with Ateme and V-Nova technology
The Brazilian media company Globo has created a MPEG-5 LCEVC enhanced channel for its broadcast of the World Cup in Qatar. They have created this workflow by trusting in V-Nova’s compression solutions.
It consists of a live broadcast channel that leverages the LCEVC enhancement layer to convert an existing TV 2.0 signal into a 10-bit high dynamic range (HDR) channel for enabled receivers.
Transmission happens over the existing ISDB-Tb system, so this use case enables the inclusion of LCEVC in the TV 2.5 specification.
It also features the first end-2-end trial over DASH streaming of an LCEVC-enhanced VVC video. This is an example of the capabilities that are developing to support the upcoming TV 3.0 standard, Brazil’s next-generation DTT system that is being specified by the Brazilian SBTVD Forum and is due to be deployed in 2025.
It is the first time these technologies are being used in a complete end-to-end production to provide 4K HDR video with immersive and personalized audio. The system will facilitate the distribution of current and future formats, including 8K resolution, HDR and Next-Generation Audio (NGA) to over-the-air broadcast (OTA) and over-the-top (OTT) streaming platforms.
The two LCEVC trials are the outcome of a long project that saw the collaboration of companies such Ateme and V-Nova.
“TV 3.0 will require a wide ecosystem push to bring over-the-air and over-the-top deliveries together and unlock its unprecedented monetization potential.” assured Mickael Raulet, CTO, Ateme. “Ateme is proud to do its part. Providing the VVC compression for the Globo World Cup showcase is a key milestone in this longstanding effort.”
“These two showcases with Globo in Brazil are extremely exciting. As part of a TV 2.5 trial, we were able to put on-air the first broadcast channel with LCEVC during the football World Cup. As part of the TV 3.0 trial, we are showcasing LCEVC-enhanced VVC live for the first time on an end-2-end system. This would not have been possible without Globo and the dedication of several technology partners,” highlighted Guido Meardi, CEO, V-Nova.