Grass Valley debuts content delivery solution upgrades at NAB

Grass Valley debuts content delivery solution upgrades at NAB

iTX Integrated Playout and iTX On-Demand platforms offer more speed and flexibility

The definition of “TV” has expanded greatly over the past several years. While TV once exclusively meant content viewed on a television set, it now also refers to content streamed online, on-demand and through mobile devices. In the age of the on-demand consumer, broadcasters must deliver programs quickly and to the right channels so that viewers can watch what they want, when and where they want. To ease this process, Grass Valley, a Belden Brand, has upgraded the iTX Integrated Playout solution for IP workflow compatibility, and the iTX On-Demand system for faster media processing for video on-demand (VOD) platforms.


Broadcast professionals have to deliver hours of different types of content quickly and efficiently. Grass Valley’s iTX Integrated Playout solution is the world’s most advanced, integrated playout platform for broadcast television, delivering over 20 million hours of programming each year. The newly released iTX 2.11 version supports AIMS roadmap IP workflows and virtualization to help guide broadcast facilities into the future of content playout, helping them stay flexible while they leverage efficiency to profitably deliver a great experience for their viewers.


VOD platforms are some of the many channels viewers utilize to watch their favorite programs at a time and place that suits them. The iTX On-Demand system begins automatically packaging content for VOD platforms while it is still airing live. The solution, which can operate on-premises or virtually, now features broadcast mastering at 8x real-time speeds and subtitle mastering support for more than 40 languages to bring content to VOD platforms worldwide in just minutes after the live event has finished. For even higher efficiency and speed, the iTX On-Demand system is integrated into the iTX Integrated Playout system.

TM Broadcast International

Broadcast and audiovisual digital magazine

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broadcastGrass ValleyNAB Show

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