Grass Valley anticipate executing an aggressive external communications effort at 2018 NAB Show
As we reported last week, Grass Valley has completed an acquisition of Snell Advanced Media (SAM). Now, Grass Valley has given us more details about the new combined company.
The plan is for Belden to combine the SAM and Grass Valley operations and go to market under the Grass Valley brand. They’ll continue to be headquartered in Montreal, Canada, under the leadership of Grass Valley’s President, Timothy Shoulders. The SAM brand will be retired, but many product brands used by SAM and its predecessors through the years will be retained.
Dave Cohen, Vice President of Marketing at Grass Valley, comments: “We’re excited about the advantages this transaction enables us to offer our customers, who continue to deal with a rapidly changing broadcast landscape that includes almost constantly evolving viewer and advertiser behavior, changing business models and enormous unprecedented competition. To stay competitive, they require support from their suppliers to help increase their efficiency and effectiveness. They need to reach new audiences, across different media, with more dynamic content”.
“This announcement improves our overall offering to provide customers with the most comprehensive, innovative selection of products and services, with assured interoperability, and extend our ability to offer in-region support to the global broadcast community”, he continues.
Belden is not intending to broadly communicate the closing of this transaction until they’re in a better position to provide useful information to their employees and customers. They anticipate executing an aggressive external communications effort at 2018 NAB Show where the combined company’s product roadmap will be exhibited on a single stand.
“Adding SAM’s employees and products to the Grass Valley family extends Grass Valley’s global reach”
Tim Shoulders, President at Grass Valley, explains: “With this investment Belden again demonstrates our commitment to the broadcast industry. Adding SAM’s employees and products to the Grass Valley family extends Grass Valley’s global reach, makes us more agile and provides even more domain expertise to enhance Grass Valley’s industry-leading solutions in networking, news and live production and content delivery for broadcasters. Our customers face competition and uncertainty like never before. This transaction will help them navigate the technology options available to them with fewer concerns around interoperability and deployment complexity while providing them greater access to the innovators developing the solutions of tomorrow.”
SAM: “We can offer our customers an even greater opportunity to continue growing with us”
Eric Cooney, former President and CEO at SAM, adds: “The team at SAM has worked hard over the past several years to deliver world-class products that have met or exceeded the needs of our target customers. We are energized by their loyalty and we thank our customers for helping us get here. We believe that by becoming part of the Grass Valley family within Belden, we can offer our customers an even greater opportunity to continue growing with us. The collection of talent and technological muscle customers now have at their disposal is unequaled. And, with the backing of Belden, our company has the stability and resources that this industry demands to continue innovating and meet the competition head on.”