Combined Grass Valley and SAM will demonstrate its integration strategy

NAB Show attendees will learn about combined product lines and long-term strategy

Approximately five weeks after Belden Inc. completed its acquisition of Snell Advanced Media (SAM), Grass Valley, a Belden Brand, is making big strides to combine SAM products and technology into its solution offering. At NAB Show 2018, Grass Valley will focus on demonstrating how the move has created a market-leading supplier with more resources and technology.

 

At NAB, visitors to the Grass Valley booth, SL106, will see offerings from both the Grass Valley and SAM portfolios organized by key application areas; live production, news, content delivery and networking. The booth also will include a dedicated camera stage and a unique “Discovery Zone” that will feature a series of self-guided virtual tours of technology topics. A hospitality booth, SL1805, is located close by to serve as a spacious, relaxing meeting space for customers to meet with sales people, product managers and executives; gain insights about the acquisition; or network with peers.

 

“We have no plans to announce any additional acquisitions in the near future”

“We acquired SAM to create a proven portfolio that helps our customers strengthen their operations,” stated Tim Shoulders, president, Grass Valley. “We have no plans to announce any additional acquisitions at NAB or in the near future. Our focus right now is to complete our product and solution integration strategy and deliver a superior level of service to our customers. While there has been some speculation about further consolidation in the market, it is not currently a focus for Grass Valley.”

 

“Hard work is being done behind the scenes to ensure that our customers get the maximum benefit out of this acquisition as fast as possible,” added Shoulders. “As former SAM products are rebranded as Grass Valley, we are assuring interoperability and extending in-region support for all users. We are excited about getting to NAB to showcase our extended capabilities—when you bring two leaders together like this, it’s a win for everyone.”


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