Grass Valley acquires Snell Advanced Media (SAM)

Grass Valley acquires Snell Advanced Media (SAM)

The Canadian group Belden, which is integrated into Grass Valley, has completed the acquisition of Snell Advanced Media (SAM).


They have not transcended financial details of the deal, but everything seems to indicate that SAM will disappear as a brand and will integrate all its product lines under the name Grass Valley. However, full details are yet to be determined.


Tim Should will be the new Chairman of the combined companies. SAM’s President Eric Cooney will stay on as an advisor to the senior leadership team and will be part of the integration planning team.

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