Grass Valley Outfits Star India’s Sports Studio with Suite of Live Production Solutions
Star India Ltd., one of the leading broadcasters in India and a wholly owned subsidiary of 21st Century Fox, Inc., has engaged Grass Valley, a Belden Brand, to equip its sports studio at Mumbai with a suite of live production solutions. The new equipment will provide the flexibility and productivity to deliver compelling content across multiple platforms, in less time.
Equipment purchased includes the Densité modular platform, offering signal management solutions with unmatched simplicity for audio and video signal conversion to save time, money and space for single-function applications or processing thousands of signals. The Karrera K-Frame S-series combines the ultimate mid-range switcher performance, proven workflows, and simplified control of complex productions with multiformat support to deliver unmatched creative freedom for highly produced content. When paired with Grass Valley’s NVISION router, designed specifically for broadcast and packed with features to keep audio and video signals flowing smoothly, Star India will be “Future Ready” to grow its network to better meet viewers’ needs.
“Grass Valley is honored to partner with such a highly regarded network that is often seen as an industry leader for adopting the latest broadcast technologies and business models,” noted Andrew Thornton, vice president of sales, Asia Pacific, Grass Valley. “Our end-to-end product portfolio was developed to help organizations expand on their own terms, and we look forward to working alongside Star India to support the growth of Star Sports studios.”