Grass Valley unveils the “GVX” Customer Council

Tim Shoulders, CEO at Grass Valley

Grass Valley has launched GVX, a council of customers selected from the media industry’s most influential technologists and business leaders. This group of key leaders will work closely with Grass Valley executives to move media technology innovation forward in a “mutually beneficial fashion”.

The GVX Customer Council launches with many key influencers on board, including Dave Mazza from NBC Sports, Del Parks from Sinclair Broadcast Group, Helen Clifton from ABC Australia, Mauricio Felix from Globo, Ruba Ibrahim from Al Arabiya Network, Scott Rothenburg from NEP, and Gordon Castle from Discovery.

“Grass Valley’s business and ethos relies on the relationships we’ve built over the past 60 years with the world’s leading broadcasters, content producers, rights holders and distributors,” said Tim Shoulders, Grass Valley’s president. “These relationships are critical to fully understanding the needs of the market, so we can develop the technology that our customers need in order to thrive. Formalizing the interaction between our development teams and our customers through GVX is the perfect way for us to ensure we continue to drive advancements in technology and smart working models that will empower customers to build successful businesses for today and tomorrow.”

This council will convene on a regular basis to discuss market conditions, technological advancements and other themes that impact both suppliers and buyers. Outcomes of these interactions will provide a view of the current market landscape and the challenges that the industry is set to face in the future. Grass Valley will use the valuable insights from this key group of influencers to inform and validate its product development strategy.

“This initiative, along with other initiatives such as AIMS and the GV Tech Alliance, create dynamic, collaborative relationships across the industry with customers, partners and standards bodies,” Shoulders added. “These activities deliver benefits not only for Grass Valley and its customers, but for the industry as a whole.”

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