IABM identifies the key drivers of change in audio technology
The International trade association for supplies of broadcast and media technology IABM has published its first standalone report on the audio sector: “Audio Business Report”. Its objective is to identify the drivers of change in the audio sector.
Although it’s only available to members of the association, IABM has shared a shortlist with the highlights of the text:
- Audio – as with video – is transitioning to IP to leverage its potential benefits in terms of efficiency, flexibility, remote production and immersive audio
- To date, deployment of AoIP has been slow, with a hybrid approach being favored
- AES67 is seen as a positive development
- Multiple standards continue to be used in the audio industry
- Virtualization and automation of workflows were identified as a major focus for the future
- Immersive audio is still very much in its infancy in most sectors
- Drive for simpler and more cost-effective products as budgets continue to be squeezed
- Rise of streaming platforms and content investment impacting technology development
- In contrast, television and radio broadcasters’ budgets are being squeezed, leading to a sharp focus on efficiency.
“The need for increased efficiency together with changing skillsets at customer organizations, are the biggest drivers in the audio business today,” said Lorenzo Zanni, IABM Head of Insight & Analysis. “The focus on efficiency is a must as programming investment rises to new levels and media organizations – including radio stations – deliver content to an increasing number of platforms. Rising requirements, flat budgets, and technology developments have also driven pricing down, but the requirement for highest quality audio remains. The audio industry is facing a number of challenges, but as this report shows, there are plenty of opportunities opening up too for those willing to grasp the nettle and take things to the next level.”