Imagine Communications implements a playout site for Abu Dhabi Media

Imagine Communications implements a playout site for Abu Dhabi Media

Abu Dhabi Media selects Imagine Communications

Imagine Communications has implemented a business continuity playout site, with full premium channel functionality, for Abu Dhabi Media (ADM). The disaster recovery solution uses Imagine Communications’ playout, automation and other software products running on du’s Media Cloud platform. Du is one of the leading ICT service providers in the United Arab Emirates.

 

“Our strategy is to move towards an all-IP infrastructure in due course, and this proof of concept of full IP playout channels running on a datacentre miles away is an important step for our broadcast industry in the region,” said Hamad Abdelrazaq, director of technology, Live Media Production Services at ADM. “Imagine Communications showed that they could do it today, and our proof-of-concept installation is now part of our long-term vision.”

 

“Working with Imagine Communications, we have created a cloud-native business continuity site which precisely mirrors the functionality of our traditional playout, and we have transmitted from it,” added Peter Van-Dam, technical advisor, Live Media Production Services at ADM. “Great cooperation between us, Imagine Communications and du has achieved something we thought, at first, was too ambitious.”

 

“This gives us the flexibility and agility to respond to growing demands of our channels, our clients and our audiences”

“But more than giving us the perfect business continuity solution, we now have a template going forward. We have seen that a software-defined architecture provides not only the functionality but the performance that premium broadcast channels demand. What we have implemented on du’s media cloud we will implement on-premises as our next-generation playout facility, giving us the flexibility and agility to respond to growing demands of our channels, our clients and our audiences.”

 

The current workflow is distributed across two facilities. Schedules and schedule updates issued by Imagine Communications’ Broadcast Master™ traffic system are communicated both to the existing ADC™ automation platform in Abu Dhabi and to the Versio™ playout software operating in the du datacentre in Dubai. Scheduled content that is not cached in the cloud is then called for by Versio.

 

ADM worked with Imagine and du to fortify the remote facilities with graphics capabilities fully compatible with ADM’s traditional facilities through the installation of Imagine Communications’ ChannelBrand™ software. Now, all graphics templates generated over the past nine years can be called and populated by the schedule seamlessly.

 

Imagine Communications director of sales for the Middle East and North Africa, Anas Hantash (in the featured image), said: “This was a real partnership, and I pay tribute to the efforts of the team at du, who worked with us to meet the challenges set by ADM. It’s fair to say that both ADM and du were looking to Imagine to demonstrate that we could make premium broadcast playout and multiplatform delivery work in the cloud. That we are now seen as a major partner by du is a testament to the success of this project.”

 

Fahad al Hassawi, chief commercial officer at du, agreed: “Our goal is to work with insightful partners, such as Imagine Communications, who are willing to push the envelope when it comes to technology. We are very pleased to be pioneering the first operator-hosted media cloud solution.”


TM Broadcast International

Broadcast and audiovisual digital magazine

Summary
Service Type
Media
Provider Name
Imagine Communications
Area
Playout
Description
The disaster recovery solution uses Imagine Communications’ playout, automation and other software products running on du’s Media Cloud platform. Du is one of the leading ICT service providers in the United Arab Emirates.
URL


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