Aveco’s Astra has been the automation solution deployed by Ramoji Group’s ETV Bharat App for all 24 of the App’s channels. The application compels content across 12 Indian languages (Hindi, Assamese, Bengali, Gujarati, Kannada, Malayalam, Marathi, Oriya, Punjabi, Tamil, Telugu and Urdu) plus English, geographies and genres.
Over 5,000 mobile journalists provide a live 5-minute update every hour through ETV Bharat App’s “Newstime”. Aveco PCR and MCR automation manages the dynamic workflow for the 12 language versions of “Newstime,” as well as the App’s standard 55-minute news clock for all of its channels.
The corporation deploys Aveco’s ingest, production control room (PCR) and master control room (MCR) platforms — in conjunction with an Octopus newsroom computer system (NRCS) — at the ETV Bharat facility in Ramoji Film City.
“This project had a very unique requirement on the workflow side, with the requirement for a dynamic system that would be flexible enough to scale, based on future requirements,” said Kulvinder Singh, Vice President of Sales, SAARC (South Asia Association of Regional Cooperation) for Aveco. “During the proof-of-concept phase, Aveco demonstrated all of the features that were expected by ETV Bharat, including third-party device integration, where Aveco automation handles the same ports for multiple operations for both PCR and MCR.”