InsysPLAY platform was chosen by Austrian television provider ORS
Insys Video Technologies announces that the company’s comprehensive InsysPLAY platform was chosen by Austrian television provider ORS to power a enhanced OTT video service for ORS subsidiary simpliTV. The InsysPLAY platform provides simpliTV viewers with a distinctive user experience and expanded selection of content across a broader range of consumer devices.
simpliTV previously offered its customers basic live streaming of just eight channels, which were only available on iOS and Android devices. With the new InsysPLAY-powered simpliTV OTT service, viewers can watch well over 40 live channels from multiple providers on a wide array of platforms -from tablets and mobile phones to TVs and web browsers- while enjoying features including catch-up TV, nPVR, pause/resume across multiple devices, and intelligent content recommendations.
InsysPLAY is a flexible, modular OTT platform that enables media enterprises to manage, monetize, distribute and promote their content through client-branded websites and apps. For the simpliTV project, Insys supplied a complete OTT solution including back-end and front-end application software, server hardware, Dell EMC storage systems and eight instances of the AWS Elemental Delta video delivery platform. The new simpliTV service went live in April.
“InsysPLAY offers a very wide array of capabilities and options,” said Gunter Povolny, Project Manager at ORS. “The ability to make tailored use of a platform that is already proven to operate in a proper way significantly reduced the risk of implementation associated with a project of this scale.”
A highlight of the enhanced simpliTV service is its new floating video player, which integrates with intuitive yet unobtrusive EPG functionality to deliver immersive viewing experiences even while browsing programming. Leveraging over a decade of experience in researching and designing user experiences (UX) for the optimal presentation and discovery of media content, Insys tailored the rich UX foundation and options built into the InsysPLAY platform to meet ORS’ specific requirements and vision.
“The incredible flexibility of the InsysPLAY platform enables us to put a variety of ever-evolving business models into operation for the future,” said Michael Zettl, Head of Product Management at simpliTV. “The user-tested, easily-distinguishable and modern interface design provided by InsysPLAY ensures that the value offered by the simpliTV service is easily accessible to our subscribers.”