Interview with Renaud Lavoie, President and CEO of Embrionix: “Our goal for 2019 is to simplify the path to and through IP”
TM Broadcast talks with Renaud Lavoie, Co-Founder, President & CEO of Embrionix.
2019 might be a great year. What are the specific expectations for Embrionix this year? Which are your next product introductions?
No doubt about it, 2019 is already a great year! To kick it off, you can find us at the entrance of the North Hall at NAB 2019 this year – in booth N2508 – with a full range of compact IP gateways, processing and multiviewer solutions for core infrastructure and UHD IP SMPTE ST2110 production.
Our goal for this year and going forward is to provide customers with software-defined solutions that simplify the path to and through IP and that make our customers’ systems more flexible, agile and efficient. While the move to IP is happening today, it isn’t without challenges, including the need to efficiently integrate legacy SDI equipment, address lack of interoperability between vendor systems, support UHD/HD environments and help simplify the complexity of system configuration while keeping costs and footprint low.
At NAB Show we’ll highlight our full range of flagship SDI-to-IP UHD solutions…and this year we will also debut a new solution that takes software-defined All-IP processing to a new level – but you’ll have to come by the booth to learn more!
It may sound familiar, but it’s a fact: the broadcast industry is in continuous transformation. Are there any trends that have caught your eye in our market recently?
The hot trends we see this year include a continued interest in miniaturized technologies for UHD IP production and the use of COTS switches to house these solutions – Embrionix is well known for its miniaturized SDI-to-IP gateways, processors and multiviewers that reduce space, energy consumption and costs.
We are of course also witnessing the move toward virtualization. At Embrionix we believe that IP is the first step toward this – that this virtualization will happen over IP networks – as you know we offer solutions for the transition to and through IP. This move toward software-defined, virtualized technologies lends itself to versatility and system efficiency, enabling a reduction in Capex and Opex.
By migrating to IP, the Broadcast industry is undergoing an extremely important transformation – having moved first from analog to SD, then SD to HD, and HD to full HD. Embrionix is in a great position to become one of the global leaders in the IP transition with technologies that drastically simplify the path to – and through – IP for broadcasters. If you come by our booth at NAB, you will see some of our introductions that take all-IP processing to a new level!
Embrionix has always been defined by the pursuit of innovation and sustainably. Could you tell us anything in advance about your next step in these areas?
Absolutely, yes. Embrionix prides itself on the pursuit of innovation and by developing technologies that simplify the path to IP. We are known for our very compact, high-density IP gateways, IP signal processors, converters and IP multiviewers for broadcast video applications. Our innovative low-footprint solutions free up premium rack space, and consume less power. Our miniaturized emSFP modules can be installed directly inside 10GE, 25GE / 100GE COTS IP switches and can convert any SDI legacy equipment within an IP network.
We have invested in 25GE/100GE futureproofing and sustainability and fully support IP SMPTE ST2110 and ST2022 standards. At NAB you will see this innovation in our entire range of solutions and with the introduction of new solutions for all-IP environments.
Trade shows like IBC (Amsterdam) or NAB Show (Las Vegas) are a brilliant showcase to sneak peek the future of the Broadcasting industry. Could we expect anything surprising from Embrionix at the next NAB Show?
We’ll definitely have some very buzz-worthy, cool introductions at the show that take all-IP processing to a new level. Make sure to come on by our booth N2508 and see how we can help make your media over IP experience more flexible and efficient!