LiveU has announced that Spanish audio visual services company LIVE Audiovisual (Live!), has increased its use of LiveU technology over the past 18 months, taking advantage of the company’s solutions-based approach to the market.
Live!, which was formed in 2012 by three highly experienced broadcast professionals, is now using a combination of LiveU backpack units for live newsgathering. The company has also combined Ka-band satellite technology with a variety of LiveU units to create an unbeatable mix of reliability and portability.
From the beginning, Live! relied on cellular transmission technology from LiveU with one backpack unit, now expanding that to multiple devices. Once Live! merged with Stream Directo, pioneers of Ka-band transmission services in Spain, they integrated both technologies for the additional reliability of Ka-band with the encoding capacity, portability and ease of supplying the content to the end customer provided by LiveU.
Notable coverage using the powerful combination includes the live broadcast for CNN in Atlanta, covering the Ebola crisis and the situation and reaction in Spain. This involved more than 100 hours of transmission over 15 days without a second of interruption. Live! has also provided video services to a range of Spanish newspapers, including El Pais, using LiveU technology.
Another key advantage of using LiveU and integrating it with Ka-band technology is the cost factor. Covering an event with this technology can result in savings of up to 50 per cent compared to using traditional technologies.
The solution and support has been supplied to LIVE Audiovisual by Park7, LiveU’s Spanish distributor.
Zion Eilam, LiveU’s Head of Business Operations Europe, said, “This is a prime example of a customer being able to select the precise LiveU technology they require and integrate it in the way that they want. It adds another layer of flexibility to the way that production companies and broadcasters can work.”
LiveU owns the patent for cellular bonding for remote news gathering in the US and other countries. All LiveU products are based on this fourth-generation patented technology.