Living Sexy Radio Network adopts Barix IP Audio solutions

Living Sexy Radio Network adopts Barix IP Audio solutions

Living Sexy Radio Network (LSRN) has selected Barix Audio over IP devices to distribute its live programming to a growing array of broadcast affiliates

LSRN launched in 2014 as a 24/7 online radio station, streaming music alongside original content. The network’s flagship program, the nightly two-hour Connections hosted radio show, discusses relationship topics including sexuality for listeners spanning a variety of demographics and lifestyles.

 

When LSRN CEO Frank Befera—a 30-year radio engineering veteran—set out to expand the company’s scope in 2016 by syndicating Connections to terrestrial affiliates, he immediately recognized that their original software-based streaming solution would no longer be adequate.

 

“With Connections’ ‘edgy’ subject matter, there was nothing else like it on conventional radio,” explained Befera. “We knew that in addition to assuring affiliates that the content would be compelling and tasteful, we would also need better technical infrastructure and equipment to meet their standards. The software we were using was limited in functionality, and wasn’t reliable enough for this caliber of distribution.”

 

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Looking for the best IP audio encoding and streaming hardware he could find to cost-efficiently support multipoint distribution, Befera learned of Barix from a trusted colleague and was quickly convinced. “Barix is the industry standard,” he said. “When we tell a potential broadcast affiliate we’re using Barix equipment, they don’t need to ask any more questions. They know what it is and that it’s dependable, and it immediately reinforces to their engineers that you’re a professional operation.”

 

Befera is complimentary of the support provided by Barix and U.S. distributor LineQ, who worked closely with LSRN to deploy the application-optimized firmware variant best suited to the station’s needs. “Support is always crucial for a professional product that your business depends on,” he said. “Through LineQ, I have access to technical experts, and I love that I can get the support I need, any time I need it. Also, when I met the Barix folks at the NAB Show, it was clear they’re passionate about their product and love what they do. That’s exactly the type of company I want to do business with.”

 

LSRN went live on its first terrestrial affiliate—WWPR 1490AM in the Tampa Bay, Florida area—in the summer of 2016, using a Barix Exstreamer 500 encoder/decoder at the studio to distribute the stream and an Exstreamer 100 decoder at the affiliate station to receive it. LSRN is now heard by more than 2 million people worldwide each month online, and is syndicated on both AM and FM terrestrial radio in the U.S., with iHeartMedia-owned Real Radio 104.1 in Orlando as LSRN’s largest affiliate. Barix Exstreamer 100s receive and decode the broadcast content at each affiliate endpoint.

 

To help monetize the program network-wide, ad insertion triggers are sent through the Barix devices alongside the 192Kb/s MP3 audio stream, enabling affiliates to replace network commercials with local ad spots. Ad timing from the studio’s Mac-based RadioLogik automation system is adjusted via AppleScript to accommodate LSRN’s seven-second profanity delay, with cues output from the Mac via USB. The architecture even incorporates Barix’s IP control intelligence, using a Barionet 50 programmable I/O control device to receive the Mac signal and close a contact on the Exstreamer to send the ad trigger.


TM Broadcast International

Broadcast and audiovisual digital magazine


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Barix IP AudioLiving Sexy Radio Network

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