Avid Studio Suite and Match TV
Avid® announced that the Russian public sports broadcaster Match TV, is relying on the MediaCentral® Platform and the Avid Studio Suite for the creation of world-class graphics packages for national and global sporting events.
Avid Invictus uses sensor- and image-based tracking technologies to overlay any type of graphic object to any precise location in any live sports event. Graphic overlays can include commentary, advertisements, sponsorship messages, and more. Match TV uses 3Designer authoring software and the 3DPlay graphics solution to deliver captivating 2D and 3D real-time brand graphics and on-screen content.
“We broadcast coverage of many different sports and need to cover them all in a slick and relevant way to stand out from the competition,” said Dmitriy Granov, СЕО of Match TV. “With ever increasing competition for viewers, broadcasters must present highly engaging content to win and retain an audience.”
“The seamless integration between market leading Avid solutions within the Avid MediaCentral Platform enables sports broadcasters like Match TV to offer sophisticated and appealing programming across a wide range of sports,” said Ofir Benovici, senior director, Broadcast Products at Avid.