Molotov TV attracts more than a million subscribers
Since launching its subscription-based offering less than a year ago, France’s Molotov TV has attracted more than a million subscribers to its high-quality content.
Prior to launch, the company secured agreements with all major French TV networks (pay and free TV channels) to aggregate and distribute their programming as live and video-on-demand (VOD/Catchup) content through the Molotov.tv app. French networks invest more than $6 billion dollars annually in fresh content.
The app offers users an at-a-glance view of all live, on-demand and upcoming programs Molotov has to offer at that moment, with a menu and search function that invites exploration.
To power its dynamic offering, Molotov depends on high-performance, highly efficient video processing. Since the service launched, its viewership and content offering have grown, and its AWS Elemental deployment has expanded as well. Today, Molotov has multiple AWS Elemental Live encoders in operation, with AWS Elemental Conductor software managing the encoder cluster.
“To deliver the experience our customers demand, we can’t have any downtime,” explains Sébastien Faure, Molotov’s head of video and deputy chief technology officer. “At the same time, we want our technical experts focused on driving innovation, not managing infrastructure. We’ve continued to expand our AWS Elemental deployment because their technology is ‘set it and forget it’; we don’t have to fuss with our encoders to keep generating well-formatted, high-quality streams for every viewer we serve.”
The Molotov.tv app is available for computers, smartphones, tablets and connected TVs running iOS, Android, Windows, macOS, and Linux as well Apple TV, Android TV, LG and Samsung Smart TV services. A free version offers 35 channels, while paid subscribers gain access to more than 70 channels for less than 10 € per month.