NinetNine operates Helwa TV: a new linear channel launched by Arabsat services
NinetNine content provider and Arabsat have recently announced the launching of live linear entertainment TV channel Helwa TV. It will be available free-to-air on satellite TV broadcast BADR-6, which reaches 550 million people in the Middle East and North Africa.
Helwa TV is operated by NinetNine and co-owned with BluTV. The channel broadcast with BluTV. The content proved to be successful on European cable networks and on Dish Network’s OTT service, Sling TV in the US.
Commenting on the partnership, Arabsat CEO Alhamedi Alanezi said, ‘’Following Arabsat new strategy expanding our cooperation with key partners, we succeeded in creating an ecosystem of international media partners that allows us to build strong ties with our clients. NINETNINE’s innovative media distribution approach aligns with our vision and strategy. This partnership is the first brick of more projects to be announced in 2023.”
“This is an incredible opportunity for people across MENA to have free access to Helwa TV and to enjoy a range of premium shows and local content that has been entertaining the Arab and North African diasporas living in Europe and North America,” explains Samir Zehani and Adel Hamla. “We’re delighted to announce this latest expansion of our media services and to partner with a leader like Arabsat to monetize our content differently.”