Olympique Lyonnais boosts fan engagement with FanCast

Olympique Lyonnais boosts fan engagement with FanCast

Olympique Lyonnais installs EVS’ FanCast solution

Following the move to its new 60,000 seat stadium, French football club Olympique Lyonnais has installed EVS’ FanCast solution and its DYVI IT-based switcher to enhance engagement with its fans.

 

OL Images, a subsidiary of the OL Groupe that owns the club and is responsible for its media output, wanted a broadcast-quality HD infrastructure to produce programing for its in-house television channel, OLTV. In addition, it wanted to generate further return on investment by using the same infrastructure to create and deliver matchday content directly to fans’ mobile devices, as well as the two large screens and more than 300 individual monitors located inside the new Parc Olympique Lyonnais.

 

EVS’ FanCast package

The FanCast package has been designed specifically by EVS for sports teams and venue operators. The easily-implemented, all-in-one recording and production multi-screen solution enables Olympique Lyonnais to connect with fans on matchday. This is done by delivering live action and instant replays to the in-stadium screens and monitors as well as fans’ mobile devices connected to the venue’s Wi-Fi.

 

The speed of FanCast means that content, such as multi-angle replays, will reach the stadium’s Parc OL mobile app less than two minutes after the action happens on the pitch, giving fans a comparable in-stadium experience to those watching the match at home. OL Images publish between 50 and 80 video replay or highlights clips per match to the Parc OL app.

 

“Producing and delivering quality content directly to fans is becoming increasingly important as a way of connecting with them. And with the new stadium, it’s vital that we keep them engaged”, has said Jean-Yves Meilland, Director of OL Images.

 

“EVS’ FanCast solution provides the live production tools we need to create daily programing in HD for OLTV. We can also use it to produce matchday video and deliver it directly to our fans faster, without the need for additional expensive resources. Today’s football follower wants more information, content and value from their team, and with EVS, we’re able to meet that demand”.

 

DYVI sytem

Production switching of OLTV’s live content is undertaken using a DYVI system. Depending on what’s being produced, DYVI’s IT-based configuration can be easily scaled so OLTV only uses the resources it needs for that particular production.

 

“Olympique Lyonnais is one of a growing number of clubs to turn to EVS’ live production technology to create and distribute content faster and with greater impact”, has said Sébastien Verlaine, Marketing Manager EMEA at EVS. “As video has become an effective way of connecting with fans, it’s important that clubs which create content have a suitable production infrastructure in place to increase the engagement level of their fans”.

 

More information here.


OL Images publish between 50 and 80 video replay or highlights clips per match to the Parc OL app.
FanCast_EVS_Olympique_Lyonnais

TM Broadcast International

Broadcast and audiovisual digital magazine



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