Prime Focus CLEAR module will connect all production houses to the broadcaster
Prime Focus Technologies (PFT) has signed a strategic deal with Discovery Communications India for managing long form content operations using the company’s flagship product CLEAR Cloud MAM.
CLEAR’s Media Asset Management module will connect all production houses to the broadcaster, and ultimately to their play-out location. CLEAR will enable Discovery Communications India to use a single system for file-based content operations including content acquisition, technical/S&P checks, mastering, and playout delivery.
PFT will also be providing post-production services for all of Discovery’s on-air promos for India. Additionally, as a Netflix Preferred Vendor (NPV) for Media Processing, Original Master Fulfillment, Timed Text, and Originals Localization; PFT will be responsible for delivering Discovery India’s content to Netflix.
“We are excited to collaborate with a revered broadcaster like Discovery, and the engagement is a major landmark in our incredible journey of growth in APAC,” said Ankur Jain, VP & Head, Sales – APAC, PFT.