Public News integrates Grass Valley iTX playout platform
Pakistani broadcaster, Public News, has selected a range of Grass Valley solutions to underpin its upgraded production and playout operation. The new set-up allows the Urdu language broadcaster, owned and operated by Sports Star International Private Limited, 2future-ready capability, to seamlessly manage and operate multiple playout channels across platforms. The upgrade comes as part of a move to Public News’ new facility in Lahore
At the heart of the new playout and newsroom operation lies Grass Valley’s iTX integrated playout platform. With iTX, the Pakistani broadcaster gains an advanced platform that combines IP/SDI flexibility and scalability, and end-to-end workflow tools. Public News has also deployed the GV STRATUS video production and content management toolset, leveraging integrated social media publishing and an “ultra-fast” ingest to on-air timeline. Also forming part of the deployment are Grass Valley’s NVISION 8500 hybrid routers. Grass Valley partnered with United Broadcast to complete the project.
Mr. Muhammad Azam, Public News’ CEO, said: “Our audience wants to receive breaking news updates on any device, at anytime, anywhere. Grass Valley demonstrated a deep understanding of the requirements for a successful, future-ready news platform. The new set-up allows us to spin up a channel in a matter of hours and will support the ongoing evolution of our business.”
Mr. Arif Hussain Rizvi, CTO at Public News, added: “Grass Valley offers us a complete, end-to-end solution that meets our needs for agility and scalability. A strong product roadmap and a solid local presence make them the perfect partner to help us take on a changing media landscape.”
“Today’s audiences demand instant access to breaking news on any screen, which means news broadcasters must address a hugely diverse range of digital platforms as well as their traditional linear services,” commented Greg de Bressac, Grass Valley’s vice of president sales, APAC. “To meet current market demands and adapt to changing consumer habits, newsrooms need tools and technology that empower production teams to deliver new services without increased resourcing. We are very proud that Public News has chosen Grass Valley to support this important milestone in its development.”