Ralf Schimmel new Director of Global Sales for the Lawo Group


Ralf Schimmel


Lawo has appointed Ralf Schimmelas Director of Global Sales, with effect from 1 July.In his new post, he is responsible for the strategic orientation and coordination of worldwide sales activities for all products, systems and solutions from the Lawo Groupof companies. His appointment coincides with the expansion of Lawo’sinternational activities, as well as an expansion of the company’s audio, video, software, and IP networking technologyproduct portfolio.

“I am looking forward to my new role with Lawo. I am joining at an important time for anexpanding company,with exciting opportunities for the future opening up,”says Schimmel.

“In our new market position, it is important to co-ordinate the worldwide sales of individual Lawo companies for an effective market-driven strategy. We are delighted that Ralf Schimmelis taking on this important taskwithin our group,”says Philipp Lawo, CEO of Lawo. “His broad expertise, and his ability to develop and implement innovative sales strategies, are a great asset to the Lawo companies.”

Prior to joining Lawo,Schimmel was Chairman of the Board at a system integration anda service company. He hasalso previously worked as a sales directorfor many years.

Lawo enjoys a high reputation in the industry as a manufacturer of high-quality audio mixing consoles, routing systems, and audio networking products. In addition, the Rastatt/Germany-basedmanufacturer is pioneering innovative video processing systems and solutions for IP-based video and audio contribution.


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