Red Bee Media introduces Advocado’s solutions in its system to offer better metadata to its clients
Red Bee Media has recently announced an agreement with Advocado. This company is a U.S. cross-screen advertising data platform that helps brands, ad agencies, and media organizations to understand consumer behaviors. The agreement was reached through Red Bee’s partner Who’s Watching TV (WWTV).
Across this understanding, Red Bee’s costumers will be provided with data of the content consumers are choosing. The data provided by Red Bee consists of a combination of program, station and airing-related metadata across broadcast and cable channels.
The process will be like this: Advocado will ingest Red Bee’s data to analyze what consumers are watching and match it with the Red Bee linear schedule and metadata to collect viewership habits for advertisers and content owners.
In addition, the agreement provides Advocado with direct access to Red Bee’s textual schedule data from thousands of stations.
“With so many platforms offering massive choice, accurate and appealing content metadata engages viewers for a more personalized consumption experience. We are delighted to work with Advocado to help customers analyze what consumers are watching. We are hugely proud of our partnership approach to ultimately help our customers supply and enrich their content to reach the biggest global audience, and this agreement with Advocado enabled through WWTV is a fantastic example.” Jason Marchese, Head of Sales, Americas, Red Bee Media.
“We are excited to add Red Bee’s contextual programming and schedule data to our entire data platform, but especially to Guac; our integrated data platform that combines First Party Ad Detection, Competitive Ad Detection, and Consumer Engagement Data in one seamless solution. Through our partnership with Red Bee, we can provide even more context to our customers to help them in their media planning and measurement,” said Mike Burns, Chief Strategy Officer, Advocado.
WWTV is a partner of Red Bee that offers ratings and Schedule solutions. The company delivers its services over the web and personnel are responsive to client needs.