SAM appoints Sandra White as VP North America Sales

White brings 16 years of experience as a sales leader within broadcast, media and telecommunications

SAM announces the appointment of Sandra White as the VP of Sales for North America, starting 30th October.  Sandra is regarded amongst the target customer base spanning broadcasters, service providers, systems integrators and distributors of OTT, Cloud, telco and satellite services.  Previously with Tandberg Television and Ericsson, White has developed the plans and led the teams to deliver strong market share growth in highly competitive markets.


CEO Eric Cooney comments: “I am delighted that we have been able to secure Sandra for this key sales leadership position.  The incremental growth opportunity for SAM in the North American market is clear and compelling and I’m confident that Sandra’s addition will only accelerate our success in the region.”


“This is a really exciting time to be joining the SAM team,” highlights Sandra. “The company has continued to win projects at the forefront of the industry’s transition to IP, UHD, HDR and, of course, to software based cloud solutions.  I look forward to building on that success with the North American team.”

TM Broadcast International

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