Sky Sports Racing trusts in Ross Video’s OverDrive and Inception

With a live coverage of over 700 UK fixtures from 25 courses, 200 race meetings from France and over 80 from Hong Kong, Sky Sports Racing needed a powerful tool to manage this huge amount of content.

The international brand decided to build a new HD studio and gallery featuring last generation newsroom computer systems (NRCS), production switches and production automation tools to continue improving the TV channel. OverDrive, Ross Video’s production automation tool, and Inception, NRCS and social media management service, were two of the most important solutions in this process according to Jack Horry, Platform Manager with Sky Production Services: “The process of transforming empty rooms into a fully-operational studio within six months was always going to be challenging, but we chose experienced and trusted partners who are familiar with our style of doing things. Ross Video had already worked with Sky to automate our main news studio, so we knew we’d get plenty of hands-on advice and support when introducing the NRCS and automation to Sky Sports Racing. The tight deadline was certainly stressful, but our launch was incredibly clean and that’s really been down to excellent training, product ease-of-use and reliability.”

Oscar Juste, Ross Video’s Director of Sales for EMEA, explains why Inception and OverDrive are the best possible tools for Sky Sports Racing: “Solutions such as Inception and OverDrive were specifically created around live production professionals who need to develop and deliver stories efficiently. Ross can offer demonstrable creative, business and technical benefits to broadcasters of any size, and we’re delighted to add yet another successful Sky channel to our portfolio of international customers”.