Snell Sirius and Halo routers driving new playout center for Beeline TV, Russia’s leading IPTV service

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Snell announced that Beeline TV, a rapidly growing Russian provider of home IPTV services with more than 900,000 subscribers, has chosen Snell Sirius and Halo routers to drive its newly upgraded playout center in Moscow. V-LUX, the exclusive technology provider for Beeline TV (OJSC VimpelCom), provided systems integration and installation services for the Snell routers.

“When Beeline TV chose V-LUX for the upgrade of its national IPTV playout center, we were committed to sourcing state-of-the-art systems to meet our client’s exacting requirements for seamless signal routing as well as quick and discrete redundant connections to IPTV backup services,” said Anton Rakutin, senior project manager at V-LUX. “The Snell Sirius and Halo routers have provided the ideal solution, offering the perfect mix of high redundancy and broadcast-quality output in flexible and extremely easy-to-use systems.”

Launched in 2009, Beeline TV is now present in more than 35 Russian cities with an Internet home service offering more than 200 SD and 39 HD channels. In addition, the service includes on-demand access to more than 3,000 movies and TV series, including titles from Disney, Warner Bros., Sony Pictures, and Paramount Pictures. In one of its most recent innovations, Beeline TV now enables users to connect via Xbox® 360 devices without having to buy or rent a television set-top box.

Within Beeline TV’s new playout center, the Snell Sirius and Halo routers provide seamless signal routing for the service’s entire linear and on-demand television lineup. With its special focus on redundant switching, the Halo systems provide Beeline TV with a cost-effective yet reliable solution for HD, SDI, and ASI switching. The Sirius routers offer completely transparent and automatic conversion of any input to any output in both analog and digital formats.

“Beeline TV is a trailblazer in the Russian IPTV landscape, bringing a highly sought-after service to home viewers across the country. Beeline’s choice of Snell routers for its new playout center is a testament to the highly flexible, affordable, and redundant technologies that are built into every Halo and Sirius system,” said Andrey Velichko, Snell’s head of sales for the CIS and Baltic states. “With Snell’s advanced routing technology supporting its operations, Beeline TV is well-positioned to continue on its rapid growth path and maintain its leadership position for Russian IPTV services.”

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