Sony has launched recently a dedicated IP Live Studio as part of its Digital Motion Picture Centre Europe (DMPCE) at Pinewood Film Studios
The facility opening marks Sony’s commitment to developing IP solutions ready today,open for tomorrow. The brand new IP Studio will demonstrate the full IP ecosystem, acting as a training centre and test bed for third party interoperability. Broadcasters and production companies have long lacked the opportunity to get hands-on with a test IP Live production system and Sony is now able to provide a landmark educational resource and practical tool to aid literacy and excellence in IP.
The studio will demonstratewhat the industry can achieve, showcasing the scalability and benefits of Sony’s Networked Media Interface, which delivers low latency and noise-free switching of HD and 4K video, audio and metadata via standard network infrastructures. It will also support IP initiatives as a hardware tool and establish itself as a prime training ground for professionals, in line with the strong heritage already established by Sony at Pinewood Studios.
The IP Live Studio will serve as a ‘playground’ for partners that are part of the IP Live Alliance, allowing them to interface their own equipment with the Sony system. With the range of IP-compatible software and kit expanding across the industry, the DMPCE’s platform will allow partners to ensure their customers can interact with different workflows thanks to the help of Sony’s technology. Sony has already established a leading list of partners, including 50 members of the IP Live Alliance, who will be able to use the studio to go beyond a regular proof of concept by demonstrating their products’ interoperability and functionality in a live environment.
“Ever since introducing our first IP-enabled solutions back in 2012, we’ve been working with partners and customers to make IP an operational reality in live production environments. Our approach is tested and proven in the field, forming the backbone of live production workflows for customers such as TV Globo, CNN Adria and the PSNC,” said Norbert Paquet, Strategic Marketing Manager at Sony Professional Europe. “To date, standards and alliances have focused only on a few of the challenges of IP Live production. The IP Live Studio is therefore an opportunity for our customers to test and operate a complete IP workflow, and experience the exciting interoperability on offer.”
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